Tourism
Tourism Update & Cruise Dialogue Session (2012) – Mr. Anderson conceived and co-organized a tourism strategy sessions for business, community and First Nations leaders. Invited participants from the north central Vancouver Island region participated in this tourism update session. The purpose of this dialogue and brain storming session was to explore the implications and opportunities (for cruise and other tourism products) arising from the British Columbia’s tourism strategy Gaining the Edge and Aboriginal Tourism British Columbia The Next Phase action plan for the development of Aboriginal cultural tourism. Presenters included the local destination marketing organization, Aboriginal Tourism British Columbia and Wave Point Consulting Ltd. Event participants included members of the local tourism advisory committee, tour operators, Chamber of Commerce, community representatives and Aboriginal and Northern Development Canada.
Coastal Tourism Strategy Discussion Brief (2011) – Mr. Darryl Anderson, Managing Director Wave Point Consulting, wrote a brief that discussed the impact of changing economic conditions, consumer sensitivity to travel costs and new market opportunities as significant trends impacting the health of the tourism industry in British Columbia. The research summarized developments in BC and cited international examples of coastal tourism strategies as holistic response to proactively address these trends. The brief suggested that initial efforts on engaging leaders of the transport services (ferry, cruise, super-yachts and air) and infrastructure that enable tourism would serve to leverage existing private and public sector investments, sales and promotion tactics. Over the longer term the creation of a coastal tourism market development strategy could contribute significantly to sustainable economic development on Vancouver Island, and the coastal regions of British Columbia.
Navigating the Eddies in the Maritime Leisure Transport Sector in British Columbia (2010) - As an independent researcher, Mr. Darryl Anderson of Wave Point Consulting co-wrote the terms of reference, developed study methodology and completed the report. The objective of the report was to highlight significant developments in British Columbia’s maritime leisure transport sector from a demand and supply side perspective along with the trends and factors influencing each of the sector’s main participants. Client value-added: the identification of the structural changes that have occurred in each segment of the market. Conclusions and specific recommendations on how to encourage further innovation to help contribute to sustainable growth of the sector rounded out the discussion.
Wei Wai Kum Cruise Ship Terminal (2009) – Mr. Darryl Anderson was the project leader for the development of the cruise tourism initiative in Campbell River, BC. As project general manager involved in all aspects of marketing strategy, marine terminal operations and cruise tourism product development. Wave Point Consulting Ltd was asked by the client to develop and implement a year-long market campaign in support of a new cruise ship terminal. As a new business venture the Campbell River Indian Band’s Wei Wai Kum Cruise Ship Portal is completing the initial phase of business start-up and infrastructure development. As a relatively new business venture the Cruise Ship Portal faced the usual challenge of creating market awareness of the services and products available as well as rapidly shifting economic conditions. A promotional campaign was implemented to increase market awareness amongst the cruise lines, cruise travel trade and the cruise consumer of both the cruise terminal and local shore excursion products. The west coast’s only First Nations themed cruise terminal officially opened in June 2007. To date, port infrastructure investment is about $16.5 million. Client value-added: Cost effective delivery of customer oriented services required to develop the local cruise industry.
Cruise Tourism Community Initiative (2007) - Mr. Darryl Anderson co-led the introduction of a pilot project of industry executive that was designed to provide a high quality visitor experience for cruise tourists in Victoria BC and to enhance the quality of life for local results. The initiative successful introduced best management practices and environmental initiatives that minimized and mitigated the potential impacts of cruise tourism. The initial efforts focused on improved ground transportation planning for modes of moving guests. Client value added: achieved executive level accountability from a cross section of industry participants (cruise lines, shipping agents, City of Victoria, tourism operators and community association). The successful pilot has now become permanent and known as the Cruise Tourism Community Partnership. Client: Greater Victoria Harbour Authority.
